Endless Possibilities
Yesterday, Jeanne, Ellery, and I spent two hours or so working on a TikTok dance video that I already regret a mere 24 hours later because it is completely cringeworthy and now it exists forever via the Internet. We thought a group dance video might be a fun nod to Mother’s Day, rather than posting the standard picture or quote in honor of the holiday. That may be true, but a picture would have been easier for sure. Here’s what I learned yesterday:
TikTok dances are no joke - they are terribly difficult for the rhythmically challenged and almost impossible for people as rhythmically challenged as we are. There are actual TikToks about how to make TikTok dances. And TikToks about the instructional TikToks. The entire app is a rabbit hole of information.
But the videos look so fun that it is easy to get sucked into the idea of it. Unless you are Jeanne, who had absolutely no clue about the end goal of our afternoon project.
Although this morning, I caught her singing that her money likes to jiggle, jiggle…so…
Keen observers will note Jeanne’s new bedroom as the backdrop for our low skill and zero budget production.
Most of the videos with this particular sound features people in sweatshirts and sunglasses, which is what we chose as well. Except Jeanne didn’t know that we were on the precipice of 95 degree weather and her air conditioner wasn’t yet turned on. We also had a shot of the moonshine she carted back from Branson, which just made us ever hotter. I finally threatened her that there would one less in the matriarchy if she didn’t set that sucker to 68 before we practiced one more time.
A lot of people who read this blog email me and ask for advice about starting a business, specifically how to know if starting a particular business is a good idea. I have a few thoughts about that and I always share those, but I guess I can also ask if they are willing to humiliate themselves on the Internet for the good of the brand they are building? As in, do they love their brand enough to wear a heavy sweatshirt, a hood, sunglasses, and dance in their mother’s bedroom for over an hour while she keeps yelling: “IS HE SAYING JIGGLE OR WIGGLE?” And if the answer is yes, then the possibilities are endless.
