One Star Promotions
Entrepreneurship - like anything else, I suppose - seems to run on a cyclical nature. And certainly at PJP, there are days (sometimes even weeks) wherein we have it all figured out…and then one thing shifts and it feels like we are just a hot mess. I have no idea what causes the shift, or even why the shift can happen so suddenly, but one week we are killing it at Thanksgiving and the next week someone leaves us a one-star review on Yelp because we “didn’t tell anyone Thanksgiving was pre-order only”. GAH.
But whatever. I’M NOT BITTER AT ALL.
Here’s what else is going on:
We have 2,500 tarts on order for this weekend. And that is about 2,000 more tarts than we’ve ever made on one day in our new space.
We moved into our new space on Friday, September 13th…so we will celebrate four months on Friday, December 13th. And interestingly enough, someone keeps emailing me to ask if we will ever have a promotion on Friday the 13th. From here on out, we only open new stores on Friday the 13th. That’s the promotion.
We are doing a 12 Days of Christmas promotion all this week and next. I’ll agree it is fun, but it doesn’t seem to impact sales and here’s why - because EVERYONE seems to do a 12 Days of Christmas promotion. I belong to several online retailer groups on Facebook and this promotion is a common thread of discussion. I’m competitive enough to not feel left out, so we are trying it out this year. (Two days in and I have mixed feelings.) I know we could do live videos and other marketing to push the event, but I don’t have time to analyze if my face looks chubby on Facebook Live when I’ve got other stuff to do. Like read Yelp. Ahem.
In the same online retailers group, a number of people are already discussing plans for celebrating leap year next year. Sometimes I feel like I have my act together and then I read stuff like that and realize I didn’t even know next year was a leap year and also, I have no opinions about leap year celebrations.
Speaking of Facebook, I’ve been invited to join the Facebook Leaders Network. Facebook is working to identify a limited number of small businesses with strong Facebook presence to create a networking and mentoring academy and decided to include me in the inaugural class for some reason. Must be all the gifs from the blogs, right? Because it clearly isn’t my ability to plan a leap year promotion.
