Existential Crisis...

Earlier this evening, I spent a few hours cutting custom labels for a slew of Jelly Jar pies that we will bake later in the week for a large order.  And the experience only confirmed what I already knew...that I am not a crafty person, nor am I a patient person.

While I sat at our kitchen island and cut, I only grew more restless thinking of the overly full email inbox that I've ignored for a few days because we've been so busy.  And I thought of the impressively long list of PJP projects that I keep stored up in my mind to research, analyze, discuss, and ruminate upon.  Which leads me to ask the vast expanse of the Internet...how does everyone else have it so together? And please don't say the answer is bullet journaling.

I often joke that I need a college student intern that just follows me around and takes notes about things that go through my mind while I'm working on something else.  Most often, I'll be baking and think of a few or more things that could be good ideas for PJP and by the time the dust of the day settles 12 or 18 hours later, I will have absolutely inclination to follow up on those ideas.  Or even with the mundane...for example, an Instagram account called @flakypiecrust followed us today.  I'm adding to the list in my mind to look up that account and fully stalk about 30 weeks worth of posts to see why they are following us and if I should be tagging that account in any post because, well, we have flaky pie crust too.  And maybe after I come out of the deep waters of an intense week of baking, I'll remember to look that up early next week.  Or even with the silly...I've needed to book a manicure appointment for the last two months.  Can college students get credit for internships that research franchising trends AND also book personal beauty sessions?  I don't even know.

This morning, one of my Inner Circle besties suggested that I pick a day a week and just stay home and work on PJP, as opposed to baking in PJP.  My throat literally almost closed up at the thought of the suggestion because how can I control all things PJP if I'm not at PJP to actually control it?  Which I know makes no sense, really I do.  Logically, that plan is spot on for growing a business thoughtfully and mindfully.  In practice, that idea is overwhelming and easier to ignore than actually consider.  You know what's easier than answering 50 emails?  Baking and thinking about ignoring all the emails.  True story.

So I have no answers but to say that my future possible intern needs to know that I shouldn't be allowed to craft up labels for long periods of time or I'll have an existential crisis about being the CEO of PJP.  And then I'll also need a massage appointment booked...