I'm Just Super Excited
Maybe you heard last week that we made 2,020 tarts and sold them for $2.29 on Leap Day. I mentioned it here a few (or 300) times. And we are happy to announce that our commitment to theme was a rousing success. The line to PJP Nifong at 10 am on Saturday stretched all the way down the sidewalk to our friends at Lizzi & Rocco’s and as one member of Team PJP said, “it was like a tour bus dropped off a crowd of people every 15 minutes”. MY CUP RUNNETH OVER.
Sadly, this was the first large scale event at PJP that I’ve ever missed in our almost six year tenure. While people poured into PJP on Saturday morning, Behind-The-Scenes Jason drug me to Urgent Care and I left with a diagnosis of Influenza A. I felt pretty awful and didn’t really have a lot in me to be righteously indignant, but I did have my flu shot last fall AND I don’t care for disruption to my routine, especially when PJP is having a very big and fun day. I have full plans to be salty about it all when I feel 100% again. (I do feel better than I did on Saturday, so that’s good. Tamiflu is my new BFF. I would like to sleep 30 hours in a row, but that could be a current life symptom more than a specific flu symptom.)
Jeanne and Team PJP were amazing on Saturday. Baking 2,020 tarts is a challenge, but so is the bagging them all and getting them all out for sale. It took a lot of hard work, patience, and commitment to the event and Team PJP showed up for it in every way possible. In terms of crazy Leap Day promotions, I say this is five out of five stars, fully recommend. Someone please remind me in 2024.
In other fun news, we found out on Thursday that our Jelly Jar pies will be featured in the April issue of American Way, the inflight magazine for American Airlines. It will be in every seat back pocket of every American Airlines flight worldwide, reaching some 19 million people (and the 81% of those 19 million passengers that read the magazine, based on the airline’s research). HOLY SMOKES. Specifically, the magazine is writing a piece about Mother’s Day and felt our jars would be a great inclusion in the gift guide.
Um, YES PLEASE.
I told the person writing it that I’m a bit compelled to purchase a ticket on an American Airlines flight in April, just so I can get on the plane and look at our jars in the magazine on the plane. She laughed and said that they would definitely send me 10 or more copies. But imagine if we could get the flight attendant to announce that the people on page 42 were also sitting in seats 15 B and C? That would be pretty entertaining, if I do say so myself.
So we can’t help but be pretty excited about April. Not only will PJP turn six that month, but we will be preaching World Pie Domination in a magazine that actually flies all over the world.